Notes
Audemars Piguet
Founded in 1875 by Jules Audemars and Edward Piguet,
aged 24 and 22 respectively, under the name "Audemars
Piguet, Manufacture d?Horlogerie". Jules Audemars was
born in Le Brassus in 1851, where he trained under master
watchmakers of the area. After his apprenticeship, Jules
Audemars began work as a "repasseur" until 1874, then
settled in Gimel and opened a small business. He did
not obtain the success he had hoped, probably due to
the recession which was then beginning, and eighteen
months later he returned to Le Brassus, looking for a new
situation more in keeping with his exceptional watchmaking
skill. Edward Auguste Piguet, born two years after Jules
Audemars, received a similar education. He completed his
training as a"repasseur" under Charles Capt.
The 10 Complications
Perpetual Calendar
Days of the month
Days of the week
Months
Four-year cycle
Moon phases and age
Chronograph
Split-seconds function
Chronograph register
Minute repeater
The two met in 1875 in Le
Brassus. The Audemars
Piguet company was officially
founded in 1889. Nevertheless,
a brand was registered at the
"Office technique de l?Edition
et de la Publicité" in Bern, on
December, 6, 1882, for movements
and watch cases. In the records,
Audemars Piguet & Cie is described as
operating all year long and employing 10
male employees. In 1880, a branch was opened
in Geneva. Gifted with exceptional technical abilities,
Jules Audemars became the firm's technical manager. He
patented several inventions in Switzerland and in the USA,
and traveled extensively, particularly to America, where he
was fascinated by the potential for trade. Edward Piguet was
the financial specialist of the firm. The two men managed the
company together until 1918, when Jules Audemars died at
the age of 67. Edward Piguet died the following year. Certain
of their models became symbolic of the skill and technique of
Audemars Piguet. Their minute-repeating, perpetual calendar,
split-seconds chronograph pocket watch was presented at the
Paris Universal Exhibition in 1889. They opened stores in Paris,
London, Berlin and New York, and made watches of different
styles: French, English, German and American. They took part
in several important exhibitions and fairs.
Around 1915, the company began manufacturing
wristwatches, while still continuing the production of
traditional and complicated pocket watches. They made many repeating watches.
In 1920, after the death
of the two founders,
Audemars Piguet created
the smallest minuterepeating
watch, and, in
1911, the 10??? movement.
Audemars Piguet products
were sold in Le Brassus, Geneva,
London, Paris, Berlin and New
York. The manufacture worked in
collaboration with important importers and
retailers all over the world. Their clients included,
among others: Dent and Frodsham in London, Tiffany in
New York, Cartier and Breguet in Paris, Bulgari in Rome,
and Dürrstein in Glashütte and Dresden. After the New York
Stock Exchange crash in 1929, Audemars Piguet, like other
manufactures, lost a large part of their American clientele.
While 1932 was the worst year in the firm?s history, the firm
remained in the hands of the Audemars Piguet families and
their descendants. By 1933, the economic situation had
greatly improved, and at the start of WWII, the major part
of the Audemars Piguet production was destined for the
USA. Later, in response to the strong interest in skeleton
wristwatches and pocket watches, Audemars Piguet included
these among their standard production. They remain so today,
as do their famous complicated pocket watches invented over
100 years ago.