Gübelin: This company began in 1854 as a family business run by Maurice Breitschmid in Lucerne, Switzerland. He first advertised as a watchmaker, and as business grew, Breitschmid brought on his son-in-law, Jacques-Edouard Gübelin, as a partner. Gübelin eventually took over the company. He introduced jeweled watches and jewelry to the business in 1921 at the opening of their New York branch, after collaborating with the jeweler Edmond Frisch. Gübelin also opened branches in St. Moritz, Zurich, Geneva, Berne, Lugano and Basel. Gübelin?s sons eventually entered the family business; his eldest son, Dr. Edouard Gübelin, opened a gemological laboratory and made a name for himself internationally, while his youngest son, Walter, was drawn toward artistic expression and contributed to the company through his creative designs. This successful company has created superior quality clocks and watches for more than a century.