Only Online Auction

Hong Kong, Mar 03, 2021

LOT 26

Ref. WG 7798-1, self-winding, Lancia “Fulvia” automobile radiator grill; 18K white gold (“New Old Stock”)

HKD 34,500 - 52,000

CHF 4,000 - 6,000 / EUR 3,700 - 5,600 / USD 4,500 - 6,700

18K white gold, self-winding, asymmetrical horizontal rectangular-shaped gentleman’s wristwatch in the shape of a Lancia “Fulvia” automobile radiator grill, central “Vendôme”-type screwed lugs, snap-on case-back, dark grey colour and blue enamel dial and one horological complication:
· Instantaneous date of the month (aperture at 4 o’clock)

Grading System
Grade: AAA


Case: 1

As new

Movement: 1 *
Dial: 1-01

As new

HANDS Original

Brand Bueche-Girod, Bienne / Biel

Model “Lancia”

Reference WG 7798-1

Year circa 1968-1970

Movement No. unnumbered

Case No. 89 806 (by Guillod Gunther S.A., La Chaux-de-Fonds)

Material 18K white gold

Bracelet black leather Bueche-Girod strap

Buckle stainless steel buckle

Caliber 7’’’ ½

Height 38.8 mm.

Width 27 mm.

Signature dial, case and movement



House founded in Biel / Bienne at the beginning of the 1950s by V. Buèche-Girod. It remains famous for its self-winding wristwatches, triple date with or without moon phase, from the 1950s, then the extra-thin ones from the 1960s. During the years 1960-1970, Bueche-Girod was one of the subcontractors of Cartier, Paris, for the manufacture of men’s and lady’s wristwatches. Next came wristwatches representing the radiator grill of cars, including Mercedes, Lancia and Volvo; these models were presented at the 1968 Basel Fair and were mostly made in white gold. In 1956, Roy C. King of Watford (Hertfordshire; about thirty kilometres northwest of London) set up a Bueche-Girod sales agency for the import of Swiss watches and other items of Swiss horology into Great Britain. In 1974, a Bueche-Girod agency was established in New York. The company does not recover from the quartz crisis and disappears at the end of the 1970s or the very beginning of the 1980s.


Lancia “Fulvia”

The “Fulvia” is an automobile produced by the Italian manufacturer Lancia between 1963 and 1976. It succeeded the Lancia “Appia”. It is a medium sized saloon, the second model of the brand in traction, and hides a technological revolution under its cover. Named after Via Fulvia, the Roman road leading from Tortona to Turin, it was introduced at the Geneva Motor Show in 1963 and manufactured in three variants: Berlina 4-door saloon, 2-door Coupé, and Sport, an alternative fastback coupé designed and built by Zagato on the Coupé floorpan. For many years it was considered the most elegant saloon in Europe. Its engine is a narrow V-shaped 4-cylinder 1 091 cc engine developing 58 bhp and capable of speeds of up to 140 kph.