Named after Alberto Santos-Dumont (1873–1932), the Cartier Santos is one of the most iconic designs in watchmaking history and one of the very first true tool watches.
Born in Brazil, Santos-Dumont was the sixth son of engineer and prominent coffee farmer Henrique Dumont and Francisca de Paula Santos. From a young age, he was fascinated by aviation and became obsessed with the emerging technology of flight. In 1892, he moved to France to pursue aeronautics, eventually becoming a key figure in the field. On October 19, 1901, he cemented his place in history by winning the prestigious Deutsch Prize, which required a pilot to fly from Parc de Saint-Cloud to the Eiffel Tower and back—an achievement that was widely debated before being officially recognized.
Due to his social status, Santos-Dumont was acquainted with Louis Cartier (1875–1942), grandson of Louis-François Cartier, founder of the renowned jewelry and watchmaking house. In 1904, the two friends collaborated on a wristwatch designed to allow Santos-Dumont to check the time easily while flying. Legend has it that the design was developed either with Edmond Jaeger or even Hans Wilsdorf. By strapping the watch to the wrist for constant accessibility, Louis Cartier not only provided Santos-Dumont with a practical tool but also unknowingly revolutionized how watches were worn.
Though the original prototype has been lost, its legacy endures. In 1908, Louis Cartier revisited this groundbreaking design, making it commercially available in 1911 to great success. Eight hundred pieces were sold between 1911 and 1973. The model we are presenting is one of the earliest Santos watches ever produced, featuring all the defining characteristics that contributed to its success: a square case, a screwed bezel with visible screws, and a cream dial with blued steel hands. Notably, the first Santos watches were crafted in gold. It wasn’t until 1978 that Cartier introduced a completely reimagined Santos, featuring a stainless steel case with a gold bezel and a matching stainless steel bracelet with gold screws—one of the first-ever steel and gold watches and the first non-precious metal Santos.
Recognized by experts as the first mass-produced men’s wristwatch, the Santos was the first to truly meet the needs of the modern man. Despite evolving through numerous variations over the years, the design has stood the test of time with remarkable elegance, making it one of the most iconic watches in history.