Important Watches, Wristwatches and C...
Geneva, Hotel Des Bergues, Oct 17, 1993
LOT 124
Mido, 1920's. Very fine and rare silver and enamel gentleman's wristwatch, in the shape of a Bugatti radiator grill.
CHF 2,200 - 2,400
C. shaped, massive, polished, hinged back, bezel bearing a white and blue enamel medallion "KAK", mobile lugs, top winder. D. "guilloché" grey silver with applied gold Arabic numerals, under the 12, small silver medallion bearing the signature. "Breguet" gold hands. M. 8 3/4"' rhodiumed, 15 jewels, lever escapement, cut bimetallic balance adjusted to 2 positions, flat balance-spring. Dial, case and movement signed. In good condition. Dim. 25 x 34 mm.
Notes
A similar watch is published in "Signori del Tempo",
page 334.
Note: the Mido Factory, in 1927, introduced this model
of watch on the market, proposing to the various
Automobile Clubs to stamp their logo, the brand of
their vehicles, their armories or monogramms in one
or multi-colours on their Mido driver's watch, against
payment of a slightly higher price. The Bugatti car
manufacture took advantage of this novelty, and this
model very soon was called "The Bugatti Watch" in the
automobile spheres.