Jorg Hysek. Born in 1953, Hysek is a prolific designer with an elegant and technically sophisticated style. Jorg Hysek and his ?Hysek Styling? team place technique at the service of art, creating products with natural function, ergonomics, and efficiency. Each curve and contour is carefully planned to achieve a perfectly proportioned product. Although his objects require great technical prowess, that technology is never intrusive. Their natural ergonomics make these objects enjoyable to wear and to use. For Hysek, ?the challenge for the designer is to surpass himself, to be always at his best while each time becoming someone else, which is necessary when representing each particular brand. One needs to be selfeffacing, to step into the shadows, so to speak, so that like an actor one can put on a new costume with each new role.? Jorg Hysek is one of today?s most sought-after horological designers. One of his first opportunities came from Rolex; shortly afterwards Cartier, Ebel and Tiffany & Co. commissioned a watch. ?La Tesoro? was his first creation, followed by the Streamerica line. Afterwards came ?Marine? for Breguet, ?Kirium? for Tag Heuer, ?Shanta? for Ebel, and ?AD 2000? for Dunhill. Jorg Hysek takes his inspiration from the harmonous proportions in nature. ?My watch had to be a bridge to the new millennium. For example, the molded rubber strap, with its preformed curve, that adapts to fit all wrists. It was a technical nightmare. Yet in the end, I held in my hands the only object that I could give my assent to: my vision, my watch, the expression of the inner me.?