Jorg Hysek.

Born in 1953, he is a designer whose style is both refined and technically sophisticated. He is a prolific designer who considers that one must go beyond design and its corollary technical, industrial and commercial constraints, to discover the inspiration at the source of art. Jorg Hysek and his ?Hysek Styling? team seek to place technique at the service of art, creating products whose function, ergonomics, and efficacy are naturally improved. Every curve, every contour, are carefully studied in order to achieve a product with a balanced shape and perfect proportions. Although his objects require extreme technical prowess, that technology is obvious but never intrusive. Their natural ergonomics make these objects pleasurable both for wear and use. For Jorg Hysek, ?the challenge for the designer is to surpass himself, to be always at his best while each time becoming someone else, which is necessary when representing each particular brand. One needs to be self-effacing, to step into the shadows, so to speak, so that like an actor one can put on a new costume with each new role.? Today, Jorg Hysek is one of the most sought-after horological designers. One of his first opportunities was given him by Rolex, and shortly afterwards Cartier, Ebel and Tiffany & Co. commissioned a watch. ?La Tesoro? was his first creation, followed by the Streamerica line. Afterwards came ?Marine? for Breguet, ?Kirium? for Tag Heuer, ?Shanta? for Ebel, and ?AD 2000? for Dunhill. Jorg Hysek takes his inspiration from nature. His watches, he says, reflect the proportions and relationships between natural elements. ?My watch had to be a bridge to the new millennium. For example, the molded rubber strap, with its preformed curve, that adapts to fit all wrists. It was a technical nightmare. Yet, in the end, I held in my hands the only object that I could give my assent to: my vision, my watch, the expression of the inner me.