"One cannot express a better appreciation of time than by creating an exceptional watch to measure its passage. Since 1919, the brand Milus strives to achieve an artistic way to measure the moment and has beautifully represented the outstanding Swiss watchmaking skill of mechanical finesse, graceful movement and exclusivity. Milus seamlessly combines unique design with the most precious materials. Every watch conveys a sensual sense of freedom and the Highly Personal credo of the brand ? the luxury of being totally oneself. This philosophy is dedicated to every day of the year, any hour of the day and to all cherished moments. The Milus brand, which was founded in 1919, has always been firmly based in one of Switzerland?s biggest watchmaking centres, Biel. From the outset, the philosophy behind our brand was to create exceptional jewellery timepieces that would combine artistic creativity, exclusive craftsmanship and technical precision. Almost a century later, Milus still embraces these same original ideas, pursuing its strategy through innovation embodied in sensual lines, fine materials and a new, unconventional style. The new Milus collection redefines the meaning of outstanding jewelry design and craftsmanship. People's perception of luxury can be quite different. To some people, luxury means possessing an extravagant item ? but luxury can also be much more. As Milus sees it, luxury is HIGHLY PERSONAL. It is the luxury of being oneself. Be yourself, with Milus". Jan Edöcs Milus President and CEO