The Longitude at the Eve of the Third...
Geneva, Hotel Des Bergues, Oct 23, 1999
LOT 190
Mido, No. 119664, 1930's.Very fine and rare, silver gentleman's wristwatch in shape of a car radiator-grill.
CHF 5,000 - 6,000
Sold: CHF 5,750
C. two body, shaped, polished, hinged back, at twelve o'clock, a blue and white medallion with the initials "K. A. K.", mobile lugs, top winder. D. grey with the grill design, applied gold Arabic numerals. "Breguet" silver hands. M. 8 3/4''' rhodium plated, 15 jewels, lever escapement, cut bimetallic balance adjusted to2 positions, Breguet balance-spring.Dial, case and movement signed.Dim. 25 x 36 mm.
| Grading System | |
|---|---|
Grade: AAA |
Excellent |
Case: 4 |
Fair |
Movement: * 4 - 5 |
|
Dial: 4 - 6 - 01 |
Notes
In 1927, the Mido Factory launched this model on the market, proposing to the various Automobile Clubs to stamp their logo, the brand of their vehicles or their monograms in one or more colours on their Mido driver's watch, against payment of a slightly higher price. The car manufacturers and the Automobile Associations took advantage of this novelty and very soon, in automobile circles, this model was called The Bugatti Watch.