Gérald Genta Revolution and innovation? High Tradition of Swiss Luxury Watch making and bold design : this alchemy marks a widely acclaimed entry into the world of rare and exceptional timepieces. Passion, fusion, vision ? the revolution is yours for the taking. Dare to live the experience? An object but also a state of mind? Infinitely complicated and quite simply provoking, styled to mirror its wearer, the Gérald Genta watch has no time for routine. Worn for all to see and close to the wearer's heart, it elates and excites. Its very existence is a statement. Its wearer : an exceptional individual. Being is provoking? Living intensely with no room for indifference, the Gérald Genta watch overturns the established order and adds a touch of complication ; it breaks away from conformity and asserts an avant-garde spirit. It finds its way into a universe whose limits are defined by the man or woman who dares to go one step further. The Gérald Genta individual is free spirited and lives his or her emotions to the fullest.