Leukemia Society of America Cindy Crawford, Jeff Gordon, Bebe Neuwirth, Mark O'Meara This year the Leukemia Society of America is celebrating its 50th anniversary as a not-for profit, voluntary health agency dedicated to seeking the cure of leukemia, lymphoma, Hodgkin' s disease and Myeloma and improving the quality of life for all patients. The Society focuses its resources on the development of six major programs: research, patient aid, public and professional education, advocacy, and community service. Since its establishment, the Leukemia Society has invested more than $145 million in research grants to physicians and scientists who are affiliated at accredited institutions in the United States and throughout the world. It is important to note that many of the modern lifesaving methods of treating other forms of cancers were pioneered directly as a result of leukemia research. These include 40 drugs that kill _ malignant cells, development of antibiotics and anti-viral drugs to treat infections, improved radiotherapy, transplantational medicine, improvements in the treatment of graft versus host disease, as well as blood cell replacement therapy. New horizons are leading the Society into the development of immunotherapy and gene therapy for treatment of leukemia, lymphoma and myeloma. improvement although there is a great deal to accomplish. Society Researchers will not be satisfied until survival rates for leukemia and related cancers reach 100%. The Leukemia Society of America looks forward to the day when leukemia, lymphoma, Hodgkin's disease and myeloma are relegated in history books along with polio, leprosy, and smallpox. For further information about the Leukemia Society of America, contact: Kerri Kaplan 475 Park Avenue South New York, NY 10016 Tel. (212) 448-9206 Cindy Crawford is one of the most recognizable faces in the world, having appeared on over 400 magazine covers throughout Europe and the United States. She recently took on a new challenge by authoring her first book Cindy Crawford's Basic Face, a make-up workbook published by Broadway Books. Crawford crossed over from the world of fashion and beauty to the arena of broadcast journalism as host of MTV ' s "House of Style" for six years. In 1995 she hosted her first special for the network which featured a behind-the-scenes look at "Melrose Place, " "Saturday Night Live" and the White House as well as interviews with Shaquille O'Neal and Rosie O'Donnell. In 1997 she returned to "House of Style " as a featured correspondent and guest hosted ABC ' s morning talk-show, "Regis & Kathie Lee" and NBC's late night show, "Later." In November 1997, Crawford signed an exclusive, three-year development and promotional deal with ABC. Her first project for ABC is a special entitled, "Sex with Cindy Crawford, " which aired on the network in the Fall of 1998. Crawford made the move to producing in 1992 with the highly successful "Cindy Crawford/Shape Your Body Workout. " In addition to starring in the exercise video, which she developed with personal trainer Radu, Cindy also served as an executive producer. Topping Billboard's Health and Fitness charts since its debut in October 1992, the video has sold over 2 million copies in the United States alone. Due to the overwhelming response to the "Shape Your Body Workout, " Crawford reteamed with Radu and Good Times Home Video to release a follow-up called "The Next Challenge," which has also proven to be a best-seller. The video is comprised of one complete workout program that features a "cross-training" approach to total body workout, rather than the circuit training approach of the first video. Crawford made her acting debut in October 1995 opposite William Baldwin in Warner Brother's action adventure film "Fair Game " for producer Joel Silver. In April 1996 she was a guest host on ABC 's "Muppets Tonight" and in 1995 Cindy co-hosted the Blockbuster Entertainment Awards with William Baldwin. In 1992, Cindy hosted two specials for FOX-TV: "Concert for Life" dedicated to the memory of Freddie Mercury and broadcast live from Wembley Stadium, and "Stuntwomen World Tour 92, " a look at Hollywood's stuntwomen. Born and raised in DeKalb, Illinois, Crawford took part in the Elite Model Management's Look of the Year competition in 1983 and placed among the top 15 finalists. She went on to become one of the most successful models of all time. Her commercial introducing Pepsi ' s new look was a finalist for Advertising Age 's "The Best Awards 1991." Cindy is well known as an international spokesperson for Revlon and for her annual calendars. In 1996, Crawford entered into a work relationship representing Omega watches worldwide. Cindy divides her time between New York and Los Angeles.