Since its establishment in 1874, the House of Piaget has given time a new dimension, illuminating over a century of watchmaking history through its technical skills and artistic genius. Piaget, ?Manufacture d?Horlogerie?, holds a key position in the luxury industry with its exceptional watches and jewelry, entirely hand-crafted in 18 karat gold or platinum from its own foundry. The exquisite products of the Piaget workshops reflect the unrivaled prestige of a long-standing watchmaking and jewelry tradition. From the beginning when Georges-Edouard Piaget founded the company in the village of La Côte-aux-Fées, Piaget has steadfastly maintained its philosophy??Always do better than is necessary.? Throughout this century, the world?s most discerning clients have chosen Piaget timepieces to reflect their exceptional character and style; from the Queen of England to Cary Grant and Jacqueline Onassis, international tastemakers, luminaries from the stage and screen, business and social leaders, and some of our most celebrated athletes, have enhanced their wardrobes with the watches and wonders of Piaget. Upholding a Tradition Since 1874 La Cote-aux-Fées, in the very heart of the Swiss Jura Mountains, epitomizes the origins and soul of Piaget. In its traditional workshops, watches are crafted in harmony with a creative spirit which relies on painstaking attention to the slightest detail, each of which adds its own special touch of elegance. To the generations that have succeeded him, Georges Piaget has handed down his workshop where Piaget watches continue to be made according to the high standards which make them the true heirlooms of the founder. All Piaget movements are crafted in the workshops of La Côte-aux-Fées, as well as the bracelet, face, and jewelry ornamentation. The Spirit of Craftsmanship The Piaget legend further evolved with the technical pursuit of ever-slimmer watch movements. This quest resulted in the design and production of a hand-wound mechanical movement of only 1.35 mm, the slimmest mechanical watch in the world. This slimness and ease of use made it a classic in traditional watchmaking and allowed Piaget to use its decorative prowess to the fullest extent. Contemporary Watch and Jewelry Collections In 18 karat gold or platinum, and lovingly fashioned by hand, the watch and jewelry collections each represent one facet of Piaget?s infinitely varied talent: opulence, with the often unique and specially commissioned ?Haute-Joaillerie? watches, or the ?Tanagra? line of watches and jewels symbolic of Piaget?s creative prowess; watchmaking tradition through the exclusively mechanical ?Gouverneur? line, sheer style in the Piaget ?Polo? collection of sport and elegant action watches, and the ?Dancer? line, with its incomparably contemporary design. The Portrait of Piaget Around the World Piaget has found a means of balancing its worldwide distribution by pursuing two distinct yet complementary goals; on the one hand, a highly selective distribution network through 900 points of sale in over 40 countries in accordance with its own demanding criteria. On the other hand, Piaget has a limited number of strategically located boutiques under its own name which serve as superb showcases for projecting the Piaget image.