Revolution: The Evolution of the Role...

New York, Apr 17, 2008

LOT 21

Dealer Window Display. Made in the 1930s. Wooden display with moving parts to demonstrate the function of the Rolex ?Rotor Self-Winding Mechanism.?

Custom-made display, the elephant?s head nodding up and down, moving the hinged letter ?R? which bears a Rolex self-winding rotor in the upper opening, thus simulating the motion of a person?s wrist. Simultaneously an Oyster case, mounted in the ?E,? is rotating slightly. All moving parts are driven by an electrical pendulum with a mercury switch (110 V) mounted in the back. Dim. 66 x 42 cm. Depth 14 cm. In good overall working condition