Established in 1760, Beyer Zurich stands as the world’s one of the oldest continuously operating watch retailers, showcasing exceptional timepieces from its historic Bahnhofstrasse location. Their relationship with Rolex dates back to the early days of the Geneva manufacturer, representing one of horology’s most significant retail partnerships. Rolex watches signed with «Beyer» on the dial are extraordinarily rare collectors’ items. In today’s market, these dual signature timepieces command substantial premiums, due to their exceptional scarcity and the historic significance of thisprestigious Swiss partnership.