Backes and Strauss Backes and Strauss, founded in 1789 and the world?s oldest diamond company, is excited to unveil the Victoria Princess Red Heart watch as our contribution to help the AMM Association. The inspiration behind this opulent piece is a 19th century brooch, drawn from the company?s archives, and consisting of two diamond encrusted, linked hearts. These interlocking hearts are now the focal point of the Victoria Princess Red Heart and have been repeated again and again in a circle seen to symbolize everlasting love, life and friendship. A delicate sprinkling of rubies intersperse Backes and Strauss? trademark ?Ideal Cut? diamonds. These rubies have been carefully selected, not only due to their association with love and passion, but because they are said to represent vitality, energy and health, all of which are qualities that are integral to this charitable event. This watch is being auctioned in the knowledge that it will be perceived as a symbol of love for the woman who wears it, but also as a representation of hope for those that are being supported by this wonderful cause. This piece has been exclusively created with rubies for Only Watch.