Important Collectors’ Watches, Pocket...

Geneva, Oct 14, 2007

LOT 486

Ref. 1003, Yellow Gold ?COCA-COLA? Rolex, ?Oyster Perpetual, 25 Years service, Coca-Cola, Superlative Chronometer?, case No. 3044042, Ref. 1003/1005. Made In 1972. Very rare, fine and interesting, water-resistant, center seconds, self-winding, tonneau-shaped, 18K yellow gold chronometer wristwatch with a gold-plated Rolex buckle.

CHF 5,000 - 7,000

EUR 3,000 - 4,300 / USD 4,200 - 5,800

Sold: CHF 12,980

C. Three-body, polished and brushed, screwed-down back and crown, engine-turned bezel with hour divisions. D. Satiné silver with dedication inscription ?25 Years Service, Coca-Cola?, applied yellow gold baton indexes, luminous dots and outer minute/second divisions. Luminous gold "baton" hands. M. Cal. 1570, rhodium-plated, 26 jewels, straight-line lever escapement, monometallic balance adjusted to temperatures, 5 positions, shock absorber, self-compensating Breguet balance-spring. Dial, case and movement signed. Diam. 34 mm. Thickness 12 mm. From ?The Collection?


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Grading System
Grade: AA

Very good
Case: 3

Good
Movement: 3*

Good

Overhaul recommended, at buyer's expense
Dial: 2-01

Very good

HANDS Original

Notes

The present lot bears two reference numbers: 1003 between the lugs, which refers the specific characteristics of this watch, and 1005 in the case back. References 1003 and 1005 are identical with the exception of the bezel. The case bodies and backs were interchangeable at the factory. Many important firms have chosen Rolex watches as gifts to their employees and collaborators and to mark milestones in careers such as the 25th year of service. A similar watch is illustrated in ?Rolex, Collecting Wristwatches?, by Osvaldo Patrizzi, 2001 Edition, p. 202.